This, in my opinion, increased the differences between men and women (who were not men, so had lower capabilities), white and black people (who were… not enough pale, so inferior) heterosexuals and LGBT+ people (who were…not stereotyped).  In the end almost everybody (with exception of rich white occidental men) was “out of standards”. Uniqueness is the key: if we accept that every single person is authentic (no matter of gender, color, wage, nationality and so on) we are able to see the power of difference, that enables us to learn from each other and be open minded. Moreover, in my opinion authenticity means also to be true to yourself, never forget who you are and be able to create something innovative, disruptive or brand new.

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Q: How do you manage to maintain the value of authenticity with your company and how do you communicate it to your customers?

 

Nowadays, to be competitive, companies (but also people) need to show their authenticity: that particular aspect, feature or service that differentiate it from any other company… possibly in the world. InTribe is a startup that found it’s authenticity in innovating market analysis on customer insight and market trends. My company developed the first algorithm of customer insight data intelligence and is developing a platform in which companies and corporations will be able to do real-time predictive analyses on customer insight and market trends, tracking information from big data and online gamified surveys. In a few words: we use artificial intelligence, big data and gamification to understand consumers and markets, giving companies the opportunity to anticipate consumers and market needs.

 

 

Q: According to your research, what is the position of GenZ, compared to other generations, on Authenticity in the sports and wellbeing fields?

 

We made a specific analysis on Generation Z and their habits. Gen Zers take a holistic view of health, emphasizing physical fitness, healthy eating, and mental well-being. In one word: mindfulness. Most Gen Zers grew up with a holistic perception of health, understanding the link between their physical, emotional and mental well being. They’re ready to try new cuisines or more likely to jump on the latest food trends. 

They’ll be the first to sample plant-based meats, make ethical dietary choices and challenge what's harming the environment. And thanks to their exposure from a young age, they’re embracing mindful activities, meditation, and sports as a means to socialize.  Authenticity for them means to use, do or eat something brand new or that follows the newest healthy trends, such as eating a sustainable avocado on gluten-free bread, in a vegan cafe.  Because they (more than anyone else) believe that we are what we eat, where we go and what we wear.  Their lifestyle decisions are their ‘well-being’ and, much more, their lifestyle decisions are shown to everyone using pictures and videos via social networks. Authenticity is what is shown on Instagram, Tik Tok or YouTube, in a constant content production in which every Gen Zers claims its right to be unique: the authentic “me”.  In the end, people of Generation Z are very competitive and look for competition in sports as in their life and work.  Authenticity is strictly connected to the single person able to reach high levels, counting only on him/herself, this is the reason why Generation Z also tends to focus more on individual athletes than teams or leagues.

 

Q: You believed in your values and achieved incredible goals: can you tell us about it?

 

InTribe is a pluri-award winner company, in the last 18 months we won 4 startup competitions and we were selected among the 5 startups to be admitted to Google for Startups program competition in Italy. I’m also a public speaker and, thanks to our surveys and market analysis, I’m often invited to speak about future trends in national events, on television news (TG2), radio broadcasts and round tables. It’s not because of me, it’s because of the knowledge I’m able to share, thanks to our updated data. I don’t think that InTribe is yet a successful company, but we are doing our best to become one of the major worldwide players in the market and consumer analysis sector.

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