Federica Guerrini is a Pro in Finance and member of the Women in Business & Finance (WiBF) Association. Federica has a multi-year experience and a focus on derivatives.
At the beginning of her career, she worked in the banking and insurance field; later, she specialized in the energy field as a trading&financial analyst moving then to Sociètè Gènèrale in the Foreign Markets team, in Milan and later in Borsa Italiana as a markets supervision associate.
Eclectic and dynamic, she pursues many interests including sustainability and luxury.
Enjoy this read and learn about how to make more sustainable financial decisions.
The Winning Match
Q: What comes to your mind when you think about the concept of sustainability?
Certainly, attention to the environment. In order to raise people's awareness on the issue of sustainability is fundamental and now essential, becoming conscious of the current environmental and climate emergency situation is the first step towards a collective action aimed at guaranteeing a present and a future made of respect towards our Planet and, therefore, towards ourselves and the next generations.
Q: Finance, Luxury, Sustainability - what connections do you see?
Luxury brands, but not only, are increasingly attentive to the long-term relationship between ESG
Q: How has the current health emergency affected sustainability?
Restrictions and the need to limit travelling have led to the exponential growth of online activities and the launch of new e-commerces in every sector: for this reason, a more conscious approach both to packaging (recycled and recyclable) and to shipments (made mainly by using green vehicles) has become necessary.
In addition, attention to health has become a priority, thus favoring healthy and preferably organic food, green cosmetics and, in general, more ethical products.
factors (environmental, social and governance) and the creation of value for shareholders. Furthermore, consumers are increasingly oriented towards brands with a social purpose, the product itself is no longer sufficient especially for the younger generation.
For this reason, luxury brands have had to reformulate their value proposition also through finance: they have used financial instruments such as green bonds and sustainability-linked loans to obtain liquidity and achieve specific environmental objectives or finance specific ecological projects.
This is why finance, sustainability and luxury are linked, finance provides brands with financial products to obtain liquidity and, at the same time, make their own contribution from the point of view of sustainability.
Q: How do you envision the future of sustainability in your field?
Certainly, other financial instruments will be created to encourage companies to increasingly embrace the theme of sustainability and ensure that this becomes essential for any business. It must be seen as a win-win strategy: investors look for profitable investments, companies receive resources by demonstrating that they are socially responsible. Last but not least the environment thanks to us.
Q: Special projects or Plans for the future?
I want to go into the theme of sustainability, particularly in the finance and beauty sectors.
I am eclectic, I find myself thinking out-of-the-box and I have many interests that are also very different one from the other: among these, organic beauty and obviously, finance, which has been with me for over 10 years now. I’d like to create a marketplace that reflects the luxury of natural ingredients with particular attention to sustainability.