Since ever, movies have always had the power to drive their audience to unexplored worlds. They have the magic to shape your ideal of perfect love, your opinion on how you define the popular ones at school, or simply the career you will pursue. Movies have always given us all a reason: to dream, to believe in changes, and to make an actual difference.
Despite the positive impact on society, movies are also liable for mental blocks established through a caricature of stereotypes and general prejudices. For this reason, with time, we became more demanding on the representation in films and movies; we started looking out for misconduct on sets and within the industry, calling out whoever did wrong. In plain English, we became more conscious, and the production industry more responsible and sensitive to the audience's actual needs.
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A thread that has been less-documented has been the sping of the so-called meme accounts: channels with the sole purpose of agglomerating shareable content, with the use of humorous and even down-right satirical posts. Meme Channels usually establish their own peculiar style, inside jokes or favourite targets of humor. Some create original content while others just end up sharing repurposed content, adding close to no value to it. Although the quality of the actual post vary drastically from account to account, the end goal is to make an impact and Humour is the best path to virality.
I talked about this trend with Luka Neziri, known on Instagram as @mo_rte, digital artist who has chosen to refine the concept of meme-art by incorporating classical pieces and well renowned artworks who defined the History of Humanity in his creations.
“Whenever I create my piece I always start by a picture, usually from the fashion infused but it could be as well be taken from current pop culture, analyzing its composition and set up. Then the fun part happens: I start doing researches upon researches throughout the history of arts, to find a work that matches. There’s not definitive criteria: I could choose it because of the colors, or the composition, or a specific element that’s calling out to me. Sometimes the choices can be even dictated by an overarching theme, such is the case with one of my last pieces that portray two BLM protesters in the middle of the “Liberty Leading the People” painting by Eugène Delacroix."
Fashion & Luxury Culture Department - Creative Marketing Director
MORDILYN WORLU
When asked to comment on the state of the Digital Art and Pop Culture Luka had this to say : “Some people have compared my posts to Street Art but I don’t see it: Street Art is a result of a very precise situation, a condition of the being, that doesn’t reflect my vision or creative process at all. I’m glad that, as an Italian, I was exposed since I was very young to History of Arts throughout my education because, wether you like it or not, it really shapes your mind and lets you see patterns that otherwise you’d find hard to spot”.
